BeMatrix Frame Rentals
When you need a professional, flexible, and highly customizable structure for your next trade show, convention, or corporate event, BeMatrix frame rentals in Milwaukee, WI offer a smart alternative to purchasing a complete exhibit system. At Milwaukee Trade Show Booth Rental, we provide access to modular BeMatrix framing that can be configured for a wide variety of booth sizes, layouts, and branding requirements.
BeMatrix frames are designed to create clean, modern exhibit environments while giving exhibitors the freedom to customize walls, graphics, lighting, product displays, meeting areas, counters, and other components. The system is also designed for reuse and reconfiguration, making it particularly valuable for companies, exhibit houses, marketing agencies, and event professionals working on multiple projects.
For exhibitors preparing for an event at the Baird Center, BeMatrix provides a versatile foundation for creating an exhibit that looks custom-built without requiring you to purchase and permanently store an entire booth system.
Create a Custom-Looking Booth With Rental Frames
Renting BeMatrix frames does not mean settling for a generic booth.
The modular nature of the system allows us to create a design around your brand, your products, and the way you want attendees to move through the space.
For example, a BeMatrix exhibit can include:
- Large branded SEG backwalls
- Product demonstration areas
- Reception counters
- Shelving and product displays
- Private or semi-private meeting rooms
- Hanging signage
- Integrated lighting
- Curved architectural elements
- Digital displays
- LED video technology
- Storage areas
- Lockable doors
- Multiple graphic zones
- Open-concept customer engagement areas
The result can look like a custom exhibit while taking advantage of a modular rental structure.
This is one of the reasons BeMatrix has become a popular choice for exhibit professionals looking for adaptable exhibit architecture. The manufacturer describes the system as a 360-degree solution with straight and curved frames, doors, lighting, wall-mounting accessories, and other components.
From BeMatrix Frame Rental to a Complete Exhibit
Our focus may be BeMatrix frame rental, but your exhibit is more than the structure. A successful trade show environment needs to work as a complete experience. That means considering your graphics, lighting, furniture, product placement, visitor flow, storage, technology, signage, and messaging during the design process. We can help coordinate the components required to turn a BeMatrix frame system into a finished trade show booth.
Depending on your project, that can include:

BeMatrix Frames
The modular structural foundation for your exhibit.

SEG Graphics
Fabric graphics that transform the frame into a branded environment.

Lighting
Strategic illumination that highlights graphics, products, displays, and architectural features.

Counters and Furniture
Functional areas for welcoming attendees, demonstrating products, and conducting conversations.

Technology
Monitors, LED displays, interactive screens, and other presentation tools.

Installation and Dismantling
Professional coordination to help get your booth ready for the show and removed afterward.
Rent BeMatrix Frames for Your Milwaukee Trade Show
Buying exhibit hardware can require a substantial investment. You may also have to account for storage, maintenance, transportation, replacement components, and the changing requirements of future trade shows.
BeMatrix frame rental gives you another option.
Instead of purchasing every frame and component you may need, you can rent the BeMatrix structure for a specific project. This makes it easier to build a professional exhibit while keeping your investment focused on the elements that matter most to your brand.
BeMatrix’s rental program is designed to provide access to popular frames and hardware while reducing the need for exhibitors and exhibit companies to maintain large inventories. The manufacturer describes its rental network as a way to access frames closer to the show, potentially reducing unnecessary transportation and storage requirements.
For a Milwaukee trade show, that flexibility can be especially useful when your exhibit footprint changes from one event to another.
You might need a 10×10 display for one event, a 10×20 booth for another, and a larger island exhibit for a major convention. Rather than purchasing an entirely different system for every application, a modular frame approach allows your exhibit design to evolve around your available space and marketing goals.
Your Milwaukee BeMatrix Rental Partner
If you’re exhibiting at the Baird Center or another Milwaukee-area trade show, BeMatrix frame rental can provide the combination of flexibility, professional appearance, and modular design that today’s exhibitors need.
The system can scale with your event, adapt to different footprints, support SEG graphics, and accommodate lighting and technology. Most importantly, renting allows you to access a professional exhibit framework without committing to permanent ownership of every component.
Whether you’re planning a 10×10 inline booth, a 10×20 display, a 20×20 island exhibit, or a much larger custom environment, we can help develop a BeMatrix rental solution around your requirements.
Our goal is to make your Milwaukee trade show exhibit look professional, function efficiently, and represent your brand from the moment attendees see it.
Why BeMatrix Frames Are Different
BeMatrix is a modular aluminum frame system created specifically for applications such as trade show booths, exhibitions, events, branded environments, and temporary installations.
One of the major advantages of the system is its flexibility. BeMatrix describes its frames as a reusable, tool-less system that can be configured for floors, walls, ceilings, straight structures, curved structures, doors, lighting, and other applications.
That flexibility opens up significantly more design possibilities than a basic pipe-and-drape booth or standard pop-up display.
Installation and Dismantle
A BeMatrix structure can become a simple branded backwall, a multi-sided exhibit, a product demonstration area, a private meeting space, a reception counter, or a large island booth with multiple engagement zones.
The frame becomes the foundation. Your graphics, lighting, furniture, products, displays, technology, and brand messaging turn that foundation into your exhibit.
BeMatrix SEG Frame Rentals
One of the most popular features of a BeMatrix exhibit is its ability to incorporate Silicone Edge Graphics, or SEG graphics.
SEG graphics are fabric graphics with a silicone strip sewn around the perimeter. The silicone edge inserts into a channel around the frame, creating a clean, stretched appearance across the face of the structure.
This creates a much more polished appearance than many traditional banner systems. The frame itself can remain relatively simple while the graphics provide the visual impact.
That also makes the system useful for companies that update their branding or messaging frequently. Instead of rebuilding an entire exhibit, you can change the graphic skins while continuing to use the modular structure.
BeMatrix’s rental materials specifically emphasize the concept of keeping the frame while changing the “skin,” allowing exhibitors to refresh the appearance of the same basic structure through different infills and configurations.
At Milwaukee Trade Show Booth Rental, we can help plan your BeMatrix rental around the graphics and visual experience you want to create.
BeMatrix Rentals at the Baird Center
The Baird Center is one of Milwaukee’s premier venues for conventions, trade shows, and consumer events. Following its expansion and modernization, the facility offers 300,000 contiguous square feet of exhibition space along with meeting rooms and modern event infrastructure.
That scale means exhibitors can encounter a wide range of booth footprints and show requirements.
A modular BeMatrix system is well suited to that environment because it can be adapted to different exhibit configurations. Whether you’re planning a compact inline booth or a larger island exhibit, the frame system can provide a clean architectural foundation for your display.
The Baird Center also has substantial exhibit logistics capabilities, including 22 loading docks, four drive-in ramps, and three truck levelers. The exhibit floor can support up to 350 pounds per square foot, while a 30-foot floor grid provides access to electrical, data communications, and water.
Of course, every event has its own exhibitor manual, deadlines, regulations, and show-services requirements. Your final booth design should always be reviewed against the specific rules for your event.
BeMatrix Frames for 10×10, 10×20, 20×20 and Larger Booths
Your booth size doesn’t have to limit your creativity.
BeMatrix frames can be used to construct displays for a variety of footprints. A smaller 10×10 booth can use a simple branded backwall, reception counter, monitor, and product display. A 10×20 booth can introduce dedicated demonstration or meeting space.
With a 20×20 or larger footprint, the possibilities expand considerably.
Larger booths can incorporate multiple walls, overhead elements, private meeting areas, storage, product demonstrations, large-format graphics, lighting, and digital experiences.
For island booths, the ability to create open access from multiple sides can be particularly valuable. Rather than directing attendees toward one entrance, the exhibit can be designed as an inviting environment that encourages people to approach from different directions.
The modular nature of BeMatrix makes it possible to design around the booth footprint rather than forcing your brand into a predetermined display configuration.
Add LED and Technology to Your BeMatrix Exhibit
Modern trade show attendees expect more than static graphics.
Video, interactive displays, digital product demonstrations, and large-format LED screens can make an exhibit substantially more engaging.
BeMatrix offers technology designed to work with its frame system. Its LEDskin® technology was developed specifically to integrate with the 62 mm BeMatrix frame system, allowing LED modules to be incorporated into the structure with concealed cabling and a seamless appearance.
This opens the door to exhibits that combine printed SEG graphics with digital content.
For example, your booth might feature a large branded graphic wall on one side, a product demonstration in the center, and an integrated LED video wall on another section. Meeting areas, reception counters, shelving, and lighting can then complete the environment.
The goal isn’t to add technology simply because it is available. The goal is to use the right combination of graphics, architecture, lighting, and technology to attract attention and support conversations with prospective customers.
Rent the Frames Without Buying the Inventory
One of the biggest advantages of renting BeMatrix frames is financial flexibility.
Owning a large exhibit inventory can make sense for some exhibit houses and companies with extensive annual trade show schedules. For others, purchasing and storing hundreds or thousands of dollars in framing components may not be practical.
Rental lets you access the system when you need it.
BeMatrix’s rental program highlights benefits including minimal investment, flexible rental periods, and access to popular products without requiring additional storage space.
This can make BeMatrix frame rental particularly attractive for:
- Companies exhibiting at occasional trade shows
- Marketing agencies managing client exhibits
- Exhibit houses supplementing their existing inventory
- Companies with unusually large booth footprints
- Brands attending multiple shows with different booth sizes
- Event producers creating temporary branded environments
- Exhibitors testing a new exhibit design before committing to ownership
Instead of purchasing components that may sit in storage for months, you can allocate your budget toward the actual event and the elements that help your brand perform.
Request a BeMatrix Frame Rental Quote
Planning a trade show at the Baird Center? Need additional BeMatrix inventory for an upcoming exhibit? Looking for a modular frame system for a custom booth design?
Milwaukee Trade Show Booth Rental can help you explore your BeMatrix frame rental options.
Tell us your booth dimensions, event dates, show location, graphic requirements, and any special features you’re considering. We’ll help determine the appropriate frame configuration and the additional components needed to turn your concept into a finished exhibit.
From a straightforward branded backwall to a large, fully customized island booth, BeMatrix provides the modular foundation to build something distinctive.
Contact Milwaukee Trade Show Booth Rental today to request a quote for BeMatrix frame rentals in Milwaukee, WI and at the Baird Center.


