The 2027 SIMA Snow & Ice Symposium is set to bring together snow and ice management professionals, contractors, equipment manufacturers, suppliers, and industry leaders for one of the largest educational and networking events dedicated exclusively to the snow and ice industry. Hosted by the Snow & Ice Management Association (SIMA), the annual Symposium is widely recognized as the “Best Show in Snow,” offering attendees the opportunity to discover innovative products, learn industry best practices, and build valuable business relationships.
The 30th Annual SIMA Snow & Ice Symposium will take place June 22–25, 2027, at the Baird Center in Milwaukee, Wisconsin. The event will feature educational sessions, networking opportunities, and a large trade show with more than 150 exhibitors showcasing the latest equipment and technology for snow and ice professionals. If your company plans to exhibit, we provide trade show booth rentals in Milwaukee, WI, along with professional installation and dismantle (I&D) services to ensure your exhibit is ready to make a lasting impression.
About the Snow & Ice Management Association
The Snow & Ice Management Association (SIMA) is the leading nonprofit trade association dedicated to the snow and ice management industry. Founded in 1996, SIMA’s mission is to empower snow and ice management professionals through education, certification, advocacy, and industry best practices. Today, the association serves contractors, suppliers, manufacturers, and service providers across North America who are committed to improving safety, professionalism, and operational excellence.
Over the past three decades, the SIMA Snow & Ice Symposium has grown into the industry’s premier annual conference. It combines expert-led educational programming with one of the largest trade shows focused exclusively on snow and ice management. The event helps attendees stay ahead of evolving technologies, equipment innovations, workforce development strategies, safety practices, and business management trends.
Educational sessions typically cover topics such as:
- Snow and ice operations management
- Equipment maintenance and fleet management
- Liquid deicing and anti-icing technologies
- Sales and marketing strategies
- Leadership and workforce development
- Risk management and liability reduction
- Artificial intelligence and business technology
- Safety and operational best practices
The Symposium also provides opportunities to earn professional credentials, participate in networking events, and engage directly with industry suppliers introducing the newest products and services.
The 2027 SIMA Symposium Comes to Milwaukee
The 30th Annual SIMA Snow & Ice Symposium will be held June 22–25, 2027, at Milwaukee’s award-winning Baird Center. Following successful events in other major Midwest cities, Milwaukee was selected to host this milestone anniversary Symposium, bringing hundreds of contractors and industry professionals to Wisconsin for four days of education and networking.
Attendees can expect an exciting schedule that includes:
- Industry keynote presentations
- Educational breakout sessions
- Leadership workshops
- Networking receptions
- Equipment demonstrations
- Certification opportunities
- A large Snow & Ice Trade Show
- Business development sessions
One of the conference’s biggest attractions is the Snow & Ice Trade Show, where more than 150 exhibitors showcase commercial snowplows, spreaders, liquid application equipment, software platforms, GPS technologies, fleet management solutions, weather services, safety equipment, and business support services. The exhibit hall provides an excellent opportunity for attendees to compare products, meet manufacturers, and discover innovative solutions that improve operational efficiency and profitability.
Professional Trade Show Booth Rentals in Milwaukee
Standing out in a busy exhibit hall begins with a professionally designed booth. Whether you’re launching a new snow removal product, introducing innovative software, or promoting equipment and services, your exhibit should attract attention while creating an inviting environment for meaningful conversations.
We provide complete trade show booth rentals in Milwaukee, WI for companies exhibiting at the 2027 SIMA Snow & Ice Symposium. Whether you need a compact inline display, a modular exhibit, or a custom-designed rental booth, our experienced team can create a solution tailored to your marketing goals and budget.
Our booth rental services include:
- Custom and modular exhibit rentals
- High-quality large-format graphics
- Booth design consultation
- Furniture and display accessories
- Shipping and logistics coordination
- Dedicated project management
- On-site exhibitor support
From concept through installation, we manage every detail to ensure your exhibit is professionally prepared before attendees arrive.
Installation and Dismantle (I&D) Services
Preparing for a national trade show involves much more than transporting booth materials. Coordinating labor, scheduling freight, complying with venue regulations, and managing setup and teardown all require careful planning and experienced professionals.
Our professional installation and dismantle (I&D) services eliminate the stress of exhibiting. We professionally install your booth according to event schedules and Baird Center requirements, ensuring everything is assembled safely and on time before the exhibit hall opens.
After the Symposium concludes, our experienced crews efficiently dismantle your exhibit, carefully pack your materials, and coordinate outbound shipping. With our team managing the logistics, your staff can focus on networking, product demonstrations, and generating qualified business opportunities throughout the event.
Reserve Your Booth Rental for the 2027 SIMA Snow & Ice Symposium
The 2027 SIMA Snow & Ice Symposium represents one of the year’s best opportunities for companies serving the snow and ice management industry. Exhibiting at this nationally recognized event allows manufacturers, distributors, technology providers, and service companies to connect directly with contractors and decision-makers actively seeking new products and innovative business solutions.
If you’re planning to exhibit at the 2027 SIMA Snow & Ice Symposium in Milwaukee, we’re ready to help with complete trade show booth rentals in Milwaukee, WI, including custom exhibit design, graphic production, logistics coordination, and professional installation and dismantle labor. Our experienced team is committed to delivering a seamless exhibiting experience so you can focus on building relationships and maximizing your return on investment.
To learn more about the event, visit the official SIMA Snow & Ice Symposium website at https://show.sima.org/, explore exhibitor information at https://show.sima.org/exhibit, review the latest event schedule at https://show.sima.org/schedule, and learn more about the Snow & Ice Management Association at https://www.sima.org/.
